Wise Tips to Sending E-mails

Marketing through E-mail, despite its bad reputation, can be an effective way to promote your business. How and when you send the message will greatly affect whether it gets viewed or not. Consider the following questions when developing your e-mail marketing campaign:

• What type of e-mail are you sending? Are you sending e-coupons, newsletters, customer success stories, or an ad of a new product? Depending on your business, you can implement many different types of approaches. Varying the type of e-mail will keep the viewer interested and intrigued.
• When your customers will look at e-mail positively? Would they be more likely to view the e-mail in the morning during work hours, afternoon at their lunch break, or evening at home? Would they be more willing to view the message on Monday, Wednesday, or Friday?
• How often will you send email? Do you plan on sending it once a week, once a month, etc? Consistency is key here. If you plan to send out an e-mail a week, make sure you send out an e-mail a week.
• Always have holidays and special events in mind. Including them proves that the e-mail has been well thought out and is thus not a generic template.
• If you have an e-mail with a link to your website, provide a special page and, using a website analytical program (Google offers one for free), see how many people visit that page. This will measure the success of your e-mail.
  

Considering these few ideas will strengthen your marketing campaign. Experiment to see what works for your company.

Brad Harmon is the President at a leading financing company, First Star Capital (www.firststarcapital.com). Brad is a frequent contributor to online publications and newsletters, and is the author of this blog on commercial financing topics.