Attack the New Year with an Advertising Plan

With each new year comes new opportunities. How your company will grow depends upon how you want your company to grow. Sit down and spend some time brainstorming on new marketing approaches and goals for the year.

Ask yourself some of these questions:

• What are your long-term goals?
• What are your short-term goals?
• What is your elevator pitch? Has it changed from the last year?
• What message do you want to get across to your clients? How can you better portray that message?
• How will you introduce potential clients to your company? Will you increase e-mail newsletters, postcards, trade show exhibits, etc? Set a goal for all of your marketing material.
• What products/services will you offer that are different from the older products/services? How will you promote them better than the year before?

Brad Harmon is the President at a leading financing company, First Star Capital (www.firststarcapital.com). Brad is a frequent contributor to online publications and newsletters, and is the author of this blog on commercial financing topics.