Improving your website should always be priority. Visitors (and search engines) love new content. Visitors especially enjoy interactive material. These elements not only allow the viewer to look but to interact and become part of it.
Videos are no new thing to the Internet. However, you can always put videos on your website. It will increase your traffic and sales as the visitor interacts with the content.
Adding a video to your homepage will increase click-throughs. A human's mind can process information extremely quickly. Having only static images and text can turn away a visitor in less than a second. Motion will cause the visitor to stay longer to see everything. It will intrigue the viewer to either stay on the page longer or to move on to another page in your site. Although it will not make all visitors stay, it can most certainly increase your overall traffic.
Uploading videos is as simple as uploading a photo. In your website program, simply add a video in the place you need. Or, find a video website, like YouTube, that can host the video. You can then take the code and plug it into your website.
Watch the improvement in your sales and traffic when you add videos on your website. It could be just what you need to keep up with or beat your competitors.
Brad Harmon is the President at a leading financing company, First Star Capital (www.firststarcapital.com). Brad is a frequent contributor to online publications and newsletters, and is the author of this blog on commercial financing topics.
First Star Capital is a commercial lender with a specialty focus in equipment financing and leasing. Our clients include businesses from a range of industries throughout the country. We are dedicated to timely actions and the ultimate success of our customers. First Star values your business and will go above and beyond the call of duty to exceed expectations. For more information go to www.firststarcapital.com.
No comments:
Post a Comment